Your customer opens their monthly statement, only to find someone else’s name at the top of the document. Has he or she received the correct bill? Was it just a printing error? Has the real statement – and that customer’s personal information – been accidentally sent to another recipient?
While this scenario might seem like a small mix-up, in reality it’s a major red flag to your customer that something went terribly wrong. Consumers today are highly sensitive to issues of data sharing and, as a result, they now hold the service providers they entrust to a much higher standard. If there’s any suggestion that you aren’t protecting their personal data with the highest levels of security, you could lose that customer’s trust… and their business.
By erroneously sending the statement to the wrong person, not only have you potentially alienated that individual, but you also have put yourself at risk for serious compliance violations. This is especially true if you work in a highly regulated industry such as healthcare or finance. From the Health Insurance Portability and Accountability Act (HIPAA) to mandates from the Financial Industry Regulatory Authority’s (FINRA), strict regulations govern how companies protect and share personally identifiable data (PID).
All of that puts the onus on you, the service provider. You need to ensure your systems and processes aren’t creating undue risk in your workflow. At the same time, you still need to prioritise revenue-generating activities. Truth be told, you can’t spend all your time fretting about compliance. By examining your mail operations, you can identify potential opportunities that can improve data integrity and compliance without adding more to your growing responsibilities.
Just as an intelligent inserting system ensures that the right piece of mail ends up in the right envelope, and consistent data cleansing ensures a quality source list, a smarter digital printing system addresses data integrity right at the point of production. Here’s how innovative solutions from BlueCrest empower you to print accurate transactional mail reliably… and do so in a way that helps broader business objectives.
Get it right the first time
Inaccurate printing can also lead to re-work. That bogs down productivity and delays mailing. To improve operational efficiency and ensure compliance, you need a printing solution that can meet mailing best practices. That includes assigning unique barcodes, implementing tracking and validating data.
With IntelliJet® printing systems, you’ll be able to support high integrity mail operations at fast production speeds. Our solutions provide real-time concurrent input and print processing as well as powerful indexing for page-level tracking throughout the print process. Depending on the solution you choose, you can reliably print monochrome or colour documents at rates up to 1000 feet-per-minute. That all makes for an unequalled combination of throughput and accuracy.
When paired with regular list hygiene on the front end and accurate high-speed mail finishing on the back-end, our high-integrity printing solutions significantly reduce the risks of re-work, mail mix-ups and compliance violations. Plus, you’ll have a greater chance of keeping your customers happy.
Colour and variable data messaging increase impact
With quality data and accurate printing, turning your transactional mail into an opportunity to better communicate with your customers is simple. By adding a splash of colour, your mail will stand out, thus increasing engagement and response rates.
One customer, based in Belgium, relies on the IntelliJet 20 Printing System as part of an integrated mail center solution. They are tasked to efficiently print up to 30 million secure tax documents and government communications each year. These documents are printed in three languages – Flemish, French and German – and often include full-colour messaging on both the document and envelope.
The reliable IntelliJet system enables this firm to print variable data in multiple languages of a single or several colour documents in one run. As a result, each mailpiece addresses the correct recipient – satiating compliance and data security – and incorporates their language of choice. All of this is done without requiring any additional steps along the production line.
In fact, an integrated mail center solution actually allowed this mailer to consolidate from 15 machines to seven and save around 21 cents (0,20€) per mailpiece. That equated to millions in savings annually.
Take the effort out of compliance
Data integrity and compliance are important concerns for any mailer. With that in mind, complying with regulations need not be a financial or operational burden. Instead, businesses need to embrace technology solutions that empower them to meet regulatory requirements without inflating mail center costs or piling additional work onto their plate.
An integrated mail center solution that includes efficient digital printing solutions not only helps you be compliant, it can unlock additional savings that make running your business more efficient and cost-effective.
If you are interested in a high-integrity digital printing solution or want to have industry-leading compliance, we encourage you to learn more about the Intellijet Printing Systems from BlueCrest. Our solutions which faster printing at a high level of accuracy and efficiency. Find out how having industry-leading compliance is just a part of puzzle in becoming a world-class organisation.