Chief Marketing Officer
As Chief Marketing Officer for BlueCrest, Carl Amacker leads the marketing, product management and software teams to drive demand and develop products that position BlueCrest as leaders in both the hardware and software solution spaces.
Carl began his career in sales and marketing roles for various high-tech industries in California, both at computer hardware and application software companies. He later moved into the mail-related businesses at Neopost and FP where he held a variety of leadership roles in sales, marketing, product management, financial services, and general management. Carl boasts a proven track record of analysing customer needs and employee engagement feedback, and translating them into crisp, clear strategies for growth. He has demonstrated experience transitioning businesses from hardware-only offerings to full solution providers.
Carl holds a Bachelor of Arts from the University of Southern California and a Juris Doctor from Whittier Law School. He has been a member of the California Bar Association since 1996.